ADVERTISEMENT
Your browser is not supported. We do our best to optimize our websites to the most current web browsers. Please try another browser.
Skip to main content

Did the Barbie Movie Cause a Global Pink Paint Shortage?

Living room with pink walls, a pink couch and plants in pink pots.
Getty Images

We all know Barbie’s world is full of pink, so it’s not surprising that the highly anticipated Barbie movie includes everything pink, from shades of pastel to the iconic bright hot pink colour. Well, so much pink paint was used, it created a global paint shortage.

ADVERTISEMENT

According to the film’s production designer Sarah Greenwood, the set construction on the Greta Gerwig-directed film caused an international paint shortage. “The world ran out of pink,” she told Architectural Digest.

Related: The Top 10 Most Popular Paint Colours in Canada Might Surprise You

How Did They Run Out of Pink Paint?

The Barbie production team used the shade Fluorescent Pink by Rosco to make Gerwig’s vision and Barbie’s world come to life.

“Maintaining the ‘kid-ness’ was paramount,” Gerwig says in an interview. “I wanted the pinks to be very bright, and everything to be almost too much.”

So, the team turned to Rosco which specializes in paint for the entertainment industry like film and theatre productions.

Before filming the movie, the paint company’s supply was lower than usual due to COVID-19’s stunted supply chain. Rosco also had less paint partly from a deep freeze that hit Texas in 2021, damaging essential materials that make paint.

Although the supply was already low, the company delivered everything they had and eventually was cleaned out of the vibrant pink.

Inspired in turning your home into a Barbie dream house? Check out some ways to embrace the Barbiecore aesthetic in your home aside from paint.



Latest News

These simple tips will allow your child's nursery to become a space that will grow with them.
Is now the right time to get into the real estate market? Here's what you need to know about Canadian home prices and what they mean to you.
July 16, 2025
These are all the road trip essentials you need to remember to pack for your next trip, including a bunch you probably didn't think of.
July 15, 2025
DIY
Keep your drinks chilled in style this summer with this easy 5-minute pool noodle hack — perfect for pool days and lake hangs!
July 11, 2025
Elevating your kitchen could make a dull or bare gathering space feel more lively and inviting. You don’t need a complete overhaul to...
July 10, 2025
Freshen up your outdoor space for 2024 with these patio furniture picks from IKEA.
July 8, 2025
We've rounded up some of the best street festivals in Toronto. Read on to learn more and see which ones you don't want to miss!
July 4, 2025
From darker hues to natural textures, here are some of the hottest living trends and realistic ways to incorporate them into your space.
July 3, 2025
These DIY bug repellants will help you ward off mosquitos and bugs while keeping your skin, and the environment, happy.
July 2, 2025
ADVERTISEMENT
ADVERTISEMENT
This content is restricted to adults of legal age.
Please enter your birthdate to confirm.
Date of Birth